The Data Group Website Solutions

Now you can put a name (and address) to anonymous website visitors

A common problem when looking at your website visitors is that they are anonymous, leaving you with a large gap in understanding about your future customers.

By using our IP address recognition and personalized retargeting solutions, we can pull back the curtain and help you identify the person behind the click. Just by obtaining their IP address, we can tell you their:

  • Name
  • Address
  • Geographic location
  • Household demographic information

This information is empowering – by understanding your users as they visit your site on the fly, you can dramatically increase your digital conversion rates, and communication more customized and personalized messaging, helping you to deliver the right message, at the right place, at the right time.

Core benefits this provides:

  • Personalize the user’s online experience, increasing conversion rate & satisfaction
  • Create more personalized, compelling retargeting campaigns
  • Expand out your existing records by appending additional behavioral data
  • Help prevent fraud
  • Increase the power and potency of your internal analytics
  • Improve your content development and marketing campaigns
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