The Data Group

The Data Group Demographic Append Solutions​

Best Price Guarantee

The Data Group Demographic Append Solutions

Append a Voluminous Array of Consumer & Lifestyle Data To Your Records

We can provide you access to hundreds of demographic and lifestyle selections, which can be used for advanced analytics, customer modeling, and to enhance direct marketing and customer retention initiatives.

Data elements include:

  • Exact age, gender
  • Homeowners, length of residence, dwelling type, home value
  • Estimated income
  • Marital status
  • Presence of seniors, children, single parents
  • Education, wealth score/net worth
  • Lifestyle and interest data (automotive DIY, sports, outdoors, fitness, travel, boating, motorcycling, investing and more)
  • Purchase Behavior

Gain a Deeper Understanding of Your Audience’s Buying Preferences

Another powerful data type is buying preferences.

We can provide you with detailed information on buying habits, brand loyalty, and the interests of your consumers. This can help you to make more informed decisions as to how best to communicate to your audience.

Transactional data is available that can help provide you with deeper shopper insights and a better understanding of the full shopper journey:

Purchase indicators include:

  • Arts (Music, Antiques, Performing Arts)
  • Automotive DIY (Parts and Accessories, Maintenance)
  • Boating
  • Book Buyers
  • Book Readers
  • Collectibles (General, Sports, Antiques)
  • Cooking and Wine (Gourmet Food and Wine, Cooking, Natural Foods)
  • Hi-Tech Enthusiasts
  • Hobbies (Sewing, Knitting, Woodworking, Photography, Home & Garden)
  • Home Improvement and DIY
  • Investing
  • Men’s Apparel
  • Motorcycling
  • Outdoor (General)
  • Parenting and Children’s interest
  • Pet Lovers and Owners
  • Physical Fitness (Health, Exercise, Running, Walking, Aerobics)
  • Price Club and Value Purchasing
  • Self Improvement (Health and Medical, Dieting, Weight Loss)
  • Snow Sports and Activities (Hunting and Fishing)
  • Spectator Sports (Tennis, Auto and Motorcycle racing)
  • Travel Enthusiast (Domestic, International, Cruise)
  • Women’s Apparel

The World’s Most Accurate Vehicle Database

Whether you’re an auto dealer, OEM, or marketer, our vehicle history append will help you to better understand your prospects & customers, enabling you to more effectively communicate with them.

This is the world’s most accurate auto database which contains over 150 million records from all 50 states that contain the following information:

  • Complete year, model, and make information.
  • VIN data and trade-in values.
  • Last Transaction date
  • Millions of new mover information each month.
  • Shelby-compliant information.

This information is drawn from literally billions of vehicle transactions.

If you’re a dealer or OEM, you can identify the vehicles your customers own that are in need of service and/or after market value parts. Additionally, you can recognize prospects that might need an insurance provider based on the individual’s new vehicle purchases.

If you’re a marketer, you can use automotive append to better understand customer history and buying patterns. Additionally, you can create demographics about the vehicles purchased within a given regional area to help you better develop your communication strategy.

Property Data You Can Trust

We Have Data on 99% of All Properties Nationwide!

We provide the most comprehensive real estate data append solutions on the market. Our database covers 99% of all properties and contains more than 200 property attributes, making it an ideal resource for insurance verification, real estate prospecting, risk assessment, market analytics & data modeling.

We capture mortgage, sale, and property attribute data on a monthly basis directly from county and court sources at the time the deed is recorded.

Key data elements we can provide access you access to includes:

  • Property Owner
  • Property Owner Address
  • Property Type (business, residential)
  • Property Attributes (land use, year built, square footage, number of bedrooms and bathrooms, presence of pool or fireplace, roof type, heating and cooling type, mobile home indicator, construction type
  • Assessor Information (homestead data, tax amount and tax year, recording dates, deed type, sales date and seller name, sale type [resale or refinance]
  • Prior Sale Information
  • Assessed Valuation, Appraisal, and Market Value
  • Mortgage Data Attributes (fixed or variable, seller carryback, title company, loan amount, interest rate, lender name, 2nd, and 3rd mortgage information)

Get the Fastest, Most Accurate, Enhanced Voter Records

Most voter databases contain inaccurate and outdated information. This is a problem when you consider that each missed attempt to reach a voter is one less chance to spread your message to those who need it most. In closer contests, your data quality could literally mean the difference between victory or defeat.

Gain access to our real-time voter file to gain insight into these elements:

  • Absentee Status
  • City Council
  • Congressional District
  • County Council
  • County FIPS Code
  • County Name
  • Early Voter Status
  • Judicial District
  • Municipal District
  • Permanent Absentee Voter
  • Precinct ID
  • Precinct Name
  • Registered Party
  • Registration Date
  • Registration Status
  • School District
  • State House District
  • State Senate District
  • Total General Election Votes since 2000
  • Total Primary Election Votes since 2000
  • Township
  • Voter Frequency Class
  • Voter Status
  • Ward

With hundreds of other demographic characteristics available, this will help you better analyze your audience and pinpoint issues most important to each constituent. From a messaging point of view, we can help you retarget them by email, web, or text, thereby increasing response rate.