Mailing Lists FAQ
1. What exactly is a mailing list?
Think of it as a curated group of people or businesses you want to reach, via email or physical mail. It’s your audience, neatly packaged.
2. How do mailing lists actually work?
You choose specific traits—like location, age, industry, and we pull together contacts that match. It’s like matchmaking for marketing.
3. What’s the difference between compiled and response lists?
Compiled lists are built from public records and databases. Response lists include people who’ve taken action-like buying something or subscribing to a newsletter.
4. Can I rent a mailing list instead of buying it?
Yes! Most lists are rented for one-time use. You’re essentially borrowing access to the data, not owning it.
5. How often are mailing lists updated?
We receive updates daily and depending on the file make update available weekly or monthly. Fresh data means better results.
6. How do I avoid paying for duplicate contacts?
We can scrub/suppress your CRM list at no cost, so you don’t pay twice for the same person.
7. What’s a “net name” arrangement?
It’s a pricing model that lets you pay only for unique names after duplicates are removed. Handy for big campaigns.
8. How secure is my data when using mailing lists?
We provide secure upload links with encryption for all files that are provided to us by our clients.
9. What kind of targeting options do I have?
You can filter by geography, age, income, industry, buying behavior, and more. The more specific, the better your results.
10. How do I order a mailing list?
Usually, you describe your target audience, filter and approve the count report and then you will receive the mailing list in .csv format.
11. What formats can I get my list in?
We can also provide your list in Excel. Easy to plug into your marketing tools.
12. Can I use the list more than once?
Some lists are for one-time use, others allow unlimited use for a year. Just ask your account manager about reuse terms.
13. What’s the typical cost of a mailing list?
Prices vary based on how many contacts you want and how specific your targeting is. Expect to pay per around $20 per thousand records.
14. Are volume discounts a thing?
Yes! We offer high-volume discounts.
15. Can I order just a portion of a list?
Absolutely. You don’t have to take the whole thing, just the slice that fits your campaign.
16. What’s a SAN number and why do I need it?
If you're using telemarketing lists, a Subscription Account Number (SAN) is required to comply with Do-Not-Call regulations.
