As the years go by, your business’s contact list has likely grown exponentially. Through the years, you’ve gained new customers as well as done business with repeat customers. However, contact lists aren’t stagnant. The details included in these pertinent lists will change from year-to-year as customers get new phone numbers, move to new homes and businesses, and even change their email addresses. In fact, 20% of CRM contact data goes bad each year! Here’s why you should update your contact lists on a frequent basis, why it’s important to have accurate phone numbers in your contact lists, and how phone append can help:
Why You Should Update Your Contact Lists
Once you gather customer information and form a contact list, it may be easy to think that your work is done. However, not so! It’s important to know that contact lists are not stagnant. You have to update this information on a periodic basis, otherwise you may be using old information to reach out to customers. When you can’t stay in contact with up to 20% of your customers, this can have a huge effect on your company or organization’s bottom line; however, we have a solution for this — append services.
People don’t always keep the same addresses, phone numbers, email addresses, and other contact information. Your customers may get rid of their home phone numbers and only use their cell numbers, or change their cell numbers altogether. In addition, people may move to a new location, so the address you have on file isn’t current anymore, meaning that if you mail them something related to your products and services, they won’t receive it. Therefore, you should make sure you have updated contact lists so you can reach your customers and make it more likely they will continue to buy your products and obtain your services.
Why It’s Important to Have Accurate Phone Numbers on the List
Phone numbers, in particular, should be updated whenever possible. You’ll likely use these phone numbers for telecommunications and SMS outreach. If you have old numbers, you won’t be able to complete these goals. Plus, statistics have shown that phone service carriers reassign, on average, 37 million phone numbers in the United States each year. So, it’s easy to see these changes occur with frequency. You want to make sure you reach the intended recipient and maintain compliance with regulations while doing so.
Also, when you have accurate landline and cell phone numbers of customers in your database, you can pursue targeted messaging and ensure your message reaches the right people. Plus, having accurate phone numbers may also be relevant for regulatory compliance purposes Like Know Your Customer (KYC) and Telephone Consumer Protection Act (TCPA).
How Phone Appends Help Out With Contact List Updates
When the time comes to update the phone numbers on your contact list, a phone append service can help. Phone appends update your database with new and current phone numbers. After a phone append service, you can rest easy knowing your contact list has the correct landline and cell phone numbers on it and you’ll be able to reach your customers by using this accurate information. You can’t use old phone numbers to reach your customers; therefore, it’s vital to ensure you have the correct phone numbers in your database for marketing purposes.
When searching for a phone append provider, look for one that offers low minimums and only charges for each updated phone number. By doing so, you can perform regular updates throughout the year and stay on budget.
The Data Group Can Help You Update Your List With Phone Appends
The professional team at The Data Group can update your contact lists with the correct phone numbers. Best of all? You only pay for the new and updated phone numbers that are added to your system! If you want a fast, efficient phone append service, The Data Group has you covered.
Contact our team today to find out more about our phone append services and other data append offerings!
