AUDIENCE DATA

Audience Data Services: Precision Targeting & Activation

Power your programmatic, social, and CTV campaigns with high-fidelity audience data solutions. Reach verified individuals with custom-built segments refreshed weekly. Professional digital activation starting at just $2 per 1,000 Impressions (CPM).

Weekly Data Refresh | Same-Day Activation | SOC2 & CCPA Compliant

HEMs

IPs

Trusted by:

Our PROVEN TRACK RECORD

Addressable U.S. Consumer Profiles in our master database.

0 M+

Competitive CPM to buy audience data for enterprise campaigns.

$ 0

Verified mobile audience data IDs (Mobile Ad IDs / MAIDs) for cross-device reach.

0 Billion +

What is Audience Data in the Era of Precision Marketing?

Static demographics are no longer enough to drive high ROI. In today’s digital ecosystem, audience data serves as the intelligence layer that allows you to reach individuals based on their real-world behaviors, financial health, and specific purchase intent in real-time!

The Data Group Advantage: We provide scalable audience data solutions that move beyond stale, off-the-shelf datasets. Our data audience intelligence is custom-built to align with your specific KPIs – whether you are driving high-dollar donor acquisition, mobilizing voters, or scaling an e-commerce brand.

What Makes Our Data Better?

Our team of experts leverages cutting-edge technology and extensive industry experience to provide comprehensive data solutions tailored to your business needs. We manage over 500 million Mobile Ad IDs and 1 billion privacy-compliant emails, ensuring your data is robust and reliable.

100%

Free data test

Try our data services risk-free with a complimentary data quality test before committing.

24/7

Personalized support

Frustrated by AI bots? Receive a real dedicated support person.

$0.02

For one record

Affordable data enhancement at just $0.02 per record, maximizing your marketing ROI.

The team at The Data Group always provides us with great data and great customer service.

National Ford Dealer

We have worked with The Data Group for over 15 years and they are our go to for high-quality data.

Marketing Agency

90%

Match rates

Trust our services to deliver up to 90% match rates, guaranteeing highly accurate customer data.

Custom Segments Optimized for Activation

Many providers try to do it all – mixing business and consumer data, leading to low accuracy. We focus 100% on Consumer Data. This specialization allows us to maintain the freshest, most accurate database of individual consumers in the industry.

Major Gift Prospects & High-Net-Worth Philanthropists.
Issue-Based Donors (Health, Environmental, Political, Animal Welfare).

Absentee and Early Voter Segments.
Persuadable Swing Voters & Unregistered Voters by most likely Party Affiliation

Automotive: In-market buyers (Luxury, SUV, EV Enthusiasts).
Financial: Real-Estate, Mortgage Refinancing, Investment-minded individuals.
Interests: Tech Early Adopters, Luxury Shoppers, Frequent Travelers, and DIY Enthusiasts.

Seamless Activation Across All Major Platforms

When you buy audience data from The Data Group, you get immediate access to our technical onboarding team. We push our proprietary segments directly to your preferred activation platforms for same-day usage:

Programmatic & CTV: The Trade Desk, Google DV360, StackAdapt, IQM.
Social & Video: Facebook Custom Audiences, Instagram, Snapchat, TikTok, and YouTube.
Streaming Audio: Spotify, Pandora, and iHeartRadio.
New integrations and direct-to-seat connections added monthly.

Match Rate Optimization: We specialize in high-match-rate onboarding, typically increasing CRM-to-DSP match rates by 20% on average allowing up to 90% onboarding rates.

Privacy-First Sourcing & Mobile Audience Data Accuracy

Accuracy is a baseline requirement. Our audience data services utilize a blend of 2nd and 3rd-party data sourced from permission-based aggregators and verified telecommunications signals. Every record is cross-referenced against our massive identity graph that receives millions of daily updates

Ready to Launch Your Next High-Performance Campaign?

Stop wasting ad spend on the wrong people. Get a free audience count and see how our audience data solutions can scale your results.

Industries

What Sectors We Serve

Nonprofits

We support charities, associations and membership organisations with data enrichment that increases deliverability, reduces waste and heightens engagement.

Flexible ecosystem

All-in-one CRM

Live donor profiles

Time-saving automation

Retail

From bricks-and-mortar chains to digital marketplaces, retail and eCommerce businesses rely on accurate contact, purchase-behaviour and demographic data to engage shoppers, optimise lifetime value, and maximise ROI on campaigns.

Omnichannel identity linkage

Real-time shopper insights

Predictive buyer personas

ROI-driven segmentation

Healthcare

In a regulated and data-sensitive environment, accuracy, compliance and engagement matter. We assist healthcare-providers, medical-device firms and pharmaceutical marketers in cleaning and enhancing patient, provider and HCP data for improved outreach, segmentation and campaign performance.

Compliance-first architecture

Verified HCP signals

Fragmented Patient Data Linkage

Time-saving automation

We support charities, associations and membership organisations with data enrichment that increases deliverability, reduces waste and heightens engagement.

Flexible ecosystem

All-in-one CRM

Live donor profiles

Time-saving automation

Flexible ecosystem

All-in-one CRM

Live donor profiles

Time-saving automation

Flexible ecosystem

All-in-one CRM

Live donor profiles

Time-saving automation

The Blog

Industry Articles and News

Voter Data Precision – How Accurate Demographic Personalization Changes the ROI of Political Outreach Campaigns

03/10/2026

6 Ways Consumer Email Append Drives B2C Growth

03/10/2026

Data Enrichment vs Data Append: What’s the Difference and Which Do You Need?

03/10/2026

Real-Time vs Batch Processing: A Technical Look at Why API-Driven Data Enrichment is Superior for Modern Sales Teams

03/10/2026

Donor Intelligence: How Data Enrichment Helps Non-Profits Identify Major Gift Prospects

03/10/2026

Consumer Email Data Decay: How Data Hygiene Practices Protect Your Marketing Budget

03/10/2026

A woman wearing a face mask and an I Voted sticker checks in at a polling station on election day, while other people vote in the background.

Email Data Services

Voter Data Precision – How Accurate Demographic Personalization Changes the ROI of Political Outreach Campaigns

Justin Henson March 10, 2026

Email Data Services

6 Ways Consumer Email Append Drives B2C Growth

Justin Henson March 10, 2026

Email Data Services

Data Enrichment vs Data Append: What’s the Difference and Which Do You Need?

Justin Henson March 10, 2026

FAQs

Audience Data FAQs

Q: What is audience data?

A: Audience data is the collection of behavioral, demographic, and psychographic signals that define a specific group of people. It is used to target digital advertising more effectively than broad geographic targeting.

Q: How do I buy audience data from your marketplace?

A: You can select from our existing taxonomy or work with our analysts to build a custom segment. Pricing is a transparent $2 CPM impressions.

Q: How often is the data refreshed?

A: We refresh our segments weekly to ensure your messaging stays relevant to changing consumer behaviors and market shifts.

Q: Can I use this for "Lookalike" targeting?

A: Absolutely. Our audience data solutions are perfect for seeding lookalike models on Facebook or DSPs to find new supporters or customers who mirror your best segments.

Q: Is your mobile audience data compliant?

A: All our mobile audience data is sourced through privacy-compliant channels and adheres strictly to CCPA regulations.

Q: How do I push these audiences to The Trade Desk or Facebook?

A: Our onboarding team handles the data push for you. Once you select your segment, we can have it live in your ad account for activation within the same business day.