CUSTOM DIGITAL AUDIENCE DATA
$2 per 1,000 Impressions

Audience Data Services

Precision Targeting for Donors, Voters, and Beyond
Reach the Right People, Everywhere They Are

Looking to supercharge your campaign, fundraising, or digital advertising efforts? Our Audience Data services give you the power to target individuals across every major channel—including programmatic, social media, connected TV (CTV), streaming radio, and podcasts. Whether you're a nonprofit, political campaign, or brand marketer, our audience intelligence lets you connect with the exact people who matter most.

Free Data Test

What Is Audience Data?

$2 per 1,000 Impressions

Audience Data is the foundation of successful modern outreach. At The Data Group, we go beyond stale, off-the-shelf datasets. We create custom audiences that are refreshed weekly and aligned to your exact goals—donor acquisition, voter outreach, or brand engagement.

With direct integrations into platforms like The Trade Desk, StackAdapt, IQM, Facebook, Snapchat, X, and more, you can activate these audiences instantly across any digital channel.

Learn More About Our Other Digital Data Services

Ready to See the Impact of Accurate Customer Data?

At Just $2 per 1,000 Impressions Your ROI is Going to Skyrocket!

Let's Talk!

Why Choose Our Audience Data?

Custom-Built Audiences: Tired of the same stale off the shelf data your competitors are using too? We tailor your segments based on your campaign needs and refresh them weekly to stay ahead of market shifts.
Omnichannel Reach: Target your audience where they spend time—on social, CTV, mobile apps, streaming platforms, podcasts, and more.
Same-Day Activation: Stop waiting days or weeks to launch. Our streamlined setup enables fast, same-day audience activation.
Lookalike Audience Targeting: Scale your outreach by identifying new, high-potential supporters and voters who mirror your best audience segments.
Influencer & Media-Based Segmentation: Tap into audiences based on the influencers they follow and the media they consume.

Targeted Demographics Available

Our audience segments are ideal for campaigns that demand precision:

Donor Data

High-Dollar Donors
Small Sustainable Frequent Donors
New & Frequent Donors
Causes and Issues They Support

Voter Data

Up to 90% Match Rates - Just $0.02 / Record

Detailed Voter Profiles
Early & Absentee Voters
Unregistered Voters & New Voters
Voter Issue Data, Behavioral Data, Psychographic Data and more

Consumer Demographics

Up to 90% Match Rates - Just $0.02 / Record

Age, gender, location, new movers
Income, occupation, education
Household composition
Home ownership, vehicle ownership and more

Lifestyle & Behavioral Attributes

Up to 90% Match Rates - Just $0.02 / Record

Interests & Life-Stage data
Media viewing habits
Purchase behavior
Health, fitness, and family values

Transparent, Performance-Based Pricing

Up to 90% Match Rates - Just $0.02 / Record

High-volume discounts available
Only pay for the data you use
Looking for unlimited usage? Contact us for a same-day custom quote »

Already Have Your Own Audiences?

If you're struggling to activate your own data, let us help. Our data onboarding experts specialize in enhancing your audience files with the exact data points you need to optimize onboarding rates..

Enhance your CRM lists with channel-specific audience data
Increase onboarding match rates by 20%+ on average
Try it risk-free—free test available

Let’s Build Your Ideal Audience

Whether you're targeting likely voters, loyal donors, or ideal customers, The Data Group delivers accurate, fast, and scalable audience solutions across every platform. Let’s build an audience strategy that gets results.