Consumer Mailing Lists: 20 FAQs You Actually Want Answered
1. So, what exactly is a consumer mailing list?
It’s a curated list of names and addresses (sometimes emails too) of everyday people—used by businesses to send marketing messages directly to their homes or inboxes.
2. Why would I want to use one?
If you're trying to grow your customer base or promote something locally, mailing lists let you target specific groups and reach them with personalized offers.
3. How do I get my hands on one?
You can buy or rent lists. Just choose your filters—like location, income, or interests—and download the list in minutes.
4. What’s the difference between buying and renting a list?
You usually rent a list for one-time use. If you want to use it multiple times, you’ll need to negotiate that upfront.
5. Can I see the list before I pay?
Yep! We are happy to let you preview a sample—usually the first 100 entries—so you know what you’re getting.
6. How much does a consumer mailing list cost?
Prices vary, but a typical starting point is around $20 for 1,000 leads.
7. What kind of info do these lists include?
You’ll get names, addresses, and can add phones and emails for an additional cost. You can also filter by age, income, homeownership, hobbies, and more.
8. Can I target people by interests or lifestyle?
Absolutely. Want to reach dog owners, boat enthusiasts, or charitable donors? There’s a list for that.
9. Are these lists updated regularly?
Absolutely! We use use tools like CASS and NCOA certification to keep addresses accurate and up-to-date.
10. What’s the difference between compiled and response lists?
Compiled lists come from public records and surveys. Response lists include people who’ve taken action—like subscribing to a magazine or buying something online.
11. Can I get lists for specific industries?
Yes! Whether you're in real estate, healthcare, or retail, you can find lists tailored to your niche.
12. How big are these databases anyway?
We have over 250 million consumer records. That’s a lot of potential customers.
13. What format do I get the list in?
Usually Excel (.csv) which are easy to plug into your marketing tools.
14. Can I use these lists for email marketing too?
Yes for an additional cost we can include email addresses. In addition we verify each email in real-time ensuring optimal delivery.
15. What if I only want to target a small area?
No problem. You can narrow your search by ZIP code, city, or even neighborhood.
16. Is there a minimum order size?
Yes there is a small minimum per order depending on what market(s) you are targeting.
17. Can I clean or update my own mailing list?
Yes! There’s software and services that help you scrub duplicates, fix formatting, and verify addresses. We can also suppress your lists from our lists at no charge.
18. What if I’m on a tight budget?
We want to help you stretch your marketing dollar which is why we have the lowest pricing in the industry!
19. How do I know if my campaign is working?
Track response rates, conversions, and ROI. There are plenty of free tools available as well as within your CRM or POS software.