Demographic Append Services
Improve your customer outreach with precision demographic append services. Whether you’re building marketing segments, analyzing donor profiles, or preparing for political campaigns, The Data Group offers one of the most comprehensive consumer, voter, and donor databases available.
1B
Opt-in Consumer Emails
4B
Hashed Emails
250M
Consumers
What Is a Demographic Append?
A demographic append enriches your existing customer or prospect data by attaching new attributes like income, age, lifestyle preferences, donation behavior, and voting history. This lets you segment smarter, personalize messaging, and boost campaign ROI.
Ready to See the Impact of Accurate Customer Data?
At Just $0.02 per Match Your ROI is Going to Skyrocket!
Donor Data
- 110+ million donor records
- Over 80% with email and phone coverage
- Filter by:
- Donation cause (e.g., religious, political, community)
- Donor behavior (Recent Donors, High Dollar Donors or Small Frequent Donors with Sustainability Indicators)
- Wealth indicators including high net worth individuals over $10 Million
- Add psychographics, lifestyle data and behavioral data
Voter Data
- 218M+ registered voters and 100M+ unregistered adults
- 80%+ with phone/email
- Insights include:
- Over 40MM Absentee and 29MM early voters
- Party affiliation shifts
- Redistricting or new resident status
- Drill down by congressional, judicial, and school districts
Consumer Demographics & Lifestyle
- Age, gender, marital status, ethnicity
- Income range, credit capacity, home ownership
- Lifestyle interests and behavioral profiles, psychographics and more
How Demographic Appending Helps
- Segment your audience with precision
- Create personalized offers and messages
- Discover hidden customer insights
- Improve lookalike modeling for acquisition campaigns
- Optimize targeting for fundraising, political outreach, and commercial marketing
Industries We Serve
- Nonprofits & Fundraisers
- Political Campaigns & PACs
- Insurance & Financial Services
- Direct-to-Consumer Brands
- Automotive & Real Estate Marketers
Trusted by Companies Worldwide
Our Data Coverage
Q: How is a demographic append different from buying a mailing list?
A: An append enriches your existing data. A mailing list is a list of new contacts you don’t already have.
Q: What types of data can I append?
A: We offer core consumer demographics along with lifestyle, psychographics, property, auto, voter, and donor data.
Q: What is the cost of your data?
A: The cost of our data ranges from 2-7 cents per records depending on which demographic packages you want appended and can provide you with a same day quote.
Try a Free Append Test
See the power of enriched data firsthand. Upload a sample of your list and we’ll run a free demographic append—no strings attached.
