Enhanced Data Onboarding: FAQs
1. What exactly is Enhanced Data Onboarding?
Think of it as giving your customer data a digital passport. Enhanced onboarding takes your first-party data like emails, phone numbers, or mailing addresses and enriches it with additional identifiers so it can be recognized across online platforms. That means better targeting, better reach, and fewer missed connections.
2. Why should I care about match rates?
Match rates are the percentage of your customer list that can actually be found and targeted online. Low match rates mean you're leaving money on the table, your ads aren’t reaching the people you already know. Enhanced onboarding boosts those rates by adding more identifiers, making it easier for platforms to find your audience.
3. How is this different from traditional onboarding?
Traditional onboarding is like trying to find someone in a crowd with just a blurry photo. Enhanced onboarding gives you multiple angles, email, phone, device ID, IP address, so platforms have a much better chance of recognizing your customers. It’s smarter, faster, and more accurate.
4. What kind of data can I onboard?
You can start with basic customer info like:
- Email addresses
- Phone numbers
- Postal addresses
- Mobile Ad IDs
- IP addresses
The more identifiers you provide, the better your match rate and targeting precision.
5. What platforms can I activate my audience on?
We work with the major ad platforms, DSPs, and social networks. Whether you're running campaigns on programmatic platforms, streaming services, or social media, enhanced onboarding helps bridge your offline data to online activation.
6. How long does it take to onboard and activate?
Typically, once your data is processed and matched, audiences can be ready for activation within 24–48 hours.
7.What kind of results can I expect?
While results vary, advertisers often see:
- Higher match rates (sometimes double compared to traditional onboarding)
- Improved campaign performance
- More precise audience segmentation
- Better ROI on first-party data
8. Can I enrich my data during onboarding?
Yes! Our onboarding solutions offer enrichment options, adding demographic, behavioral, or geographic attributes to your customer profiles. That means smarter targeting and more personalized messaging.
Usually, it’s as simple as uploading your customer file, selecting your targeting preferences, and choosing your destination platform. From there, the onboarding engine does the heavy lifting.