Reverse Email Append:
1. What exactly is reverse email append?
It’s a data enhancement service where you start with an email address and get back the associated name, postal address, and even phone numbers or demographics are available.
2. How is it different from regular email appending?
Regular email append starts with physical data (like name and address) and finds the email. Reverse email append flips that—you start with the email and get the rest.
3. Why would a business use reverse email append?
To build more complete customer profiles, personalize outreach, and run multichannel campaigns that include direct mail, phone, and email.
4. Is reverse email append legal?
Yes, when done in compliance with data privacy laws like GDPR and CAN-SPAM.
5. What kind of data can be appended besides name and address?
You can often get phone numbers, household income, age, gender, and hundreds of other demographic elements.
6. How do I get started with reverse email append?
You upload a file of email addresses to our secure FTP. We then match those emails to our database and return enriched records.
7. Do I need to format my file in a specific way?
We accept .csv and .xls files. CSV is preferred.
8. How accurate is the data I’ll get back?
We us CASS-certified databases and real-time verification to ensure high match rates and deliverable addresses.
9. What’s the typical turnaround time?
Typically just a few hours depending on the size of your file.
10. Can I preview the match rate before committing?
Yes! We offer a free match analysis so you can see an estimate of how much of your file we can enrich before you pay.
11. How much does reverse email append cost?
Prices vary, but expect around 2 cents per matched record. Minimum orders often start at $199
12. Is there a limit to how many records I can submit?
No hard limit—some providers handle millions of records. Just contact them for bulk pricing.
13. What’s the ROI of using reverse email append?
It can be huge. With better targeting and personalization, businesses often see improved engagement and conversion rates.
Strategic Benefits
14. How does reverse email append help with fraud prevention?
It verifies email legitimacy and links it to real-world identities, helping flag suspicious or fake accounts.
15. Can it improve my email deliverability?
Yes. By identifying valid and active email addresses, you reduce bounce rates and protect your sender reputation.
16. Is it useful for market segmentation?
Absolutely. With appended demographics, you can create targeted segments based on a wealth of demographic information, income, interests, and more.
17. Can I use this data for direct mail campaigns?
Definitely. With postal addresses added, you can launch personalized mailers alongside your email efforts.
Technical & Privacy Considerations
18. Is my data secure during the process?
Yes. We provide secure upload portals and never sell your data to third parties.
19. What happens if an email doesn’t match anything?
Unmatched records are simply returned as-is. You’re only charged for successful matches.
20. Can I append data to business emails too, or just consumer ones?
Yes. The match rate is often not as high but since you only pay for matches give it a try!
