A new mover mailing list introduces your business to households as they settle into a new home and explore their options.
New Mover Mailing Lists
From 3¢ per record, with multi-sourced data updated daily.
Looking to reach people who have recently moved? Moving often means finding new internet providers, insurance, furniture, home services and more. A new mover mailing list introduces your business to households as they settle into a new home and explore their options.
Whether you need a new mover database to segment and analyze, or new mover data ready for your next mailing, you can build the audience around your service area and campaign. Don’t let your competitors get there first.
The Data Group’s new mover mailing lists use multi-sourced data updated daily.
Reach people who have recently moved, whether they rent or own their new home.
Build the audience around your service area and campaign.
Get your new mover list quote
Tell us your target area and move-date range. We send a quote with record count, pricing and delivery options, usually within a couple of hours.
Minimum order $199 · CSV or Excel delivery.
Simple Per-Record Pricing
Prices are per record.
What a Record Looks Like
Sample fields shown. Actual fields vary by your selections.
What Is a New Mover List?
A new mover list is a targeted collection of households who have just moved. It lets you reach people as they settle in and start searching for services like internet, insurance, furniture and home improvement.
What’s in each record
Each record includes the resident’s name, current mailing address and move date. Phone numbers and email addresses are available for an additional 1¢ per record.
Prepared for mailing
We use ZIP+4 codes and address standardization to prepare the list for mailing. Actual delivery depends on the accuracy of the underlying information and postal handling.
New Mover Database vs. New Mover List: Same Data, Different Name
You may see the terms new mover list, new mover database, new mover databases and new mover data used to describe this audience. They draw on the same multi-sourced records.
A collection of information about households that have recently moved.
A selected set of new mover households for a specific campaign.
Often a larger pool of household records.
Usually selected by location and the needs of the campaign.
Identifying, filtering and segmenting households that have recently moved.
Sending mail to selected households.
Name, mailing address (ZIP+4) and move date.
Name, mailing address (ZIP+4) and move date, with other fields depending on the selection.
Finding different groups of recent movers over time.
Reaching selected households with a specific offer.
Why New Movers Convert
Moving comes with a long to-do list. People set up internet, find new service providers and get their homes ready. The first few weeks after a move are ideal for introducing your business. Households compare providers, furnish their homes and look for businesses they can rely on in their new neighborhood.
The spending gap is significant. In the first year after a purchase, home buyers spend about two to three times more than homeowners who didn’t move on appliances, furnishings, and remodeling and repairs, according to a National Association of Home Builders analysis of Consumer Expenditure Survey data.
Reach them while they’re deciding
That makes marketing to new mover lists a strong fit for direct mail. You reach households while they are actively exploring options, instead of spending money on people who may not need your services right now.
Give them a reason to choose you
A free consultation, complimentary first visit or introductory discount makes it easier to try your service. Mail within the first 30 days to reach households before they choose a provider.
Industries That Use New Mover Data
People moving into a new neighborhood are looking for familiar essentials and new local favorites. Here are a few ways businesses can introduce themselves.
Home services
Plumbers and electricians can introduce themselves as residents move in and look for reliable help.
Healthcare
Dentists, optometrists and local clinics can reach residents looking for a new provider.
Restaurants and local retail
A restaurant could mail a first-meal discount, a grocery store could offer savings on a first shop, or a furniture store could promote delivery deals for newly furnished homes.
Utilities and internet providers
People often arrange internet and essential services first after a move. Installation details, service plans and introductory offers help residents compare options.
Gyms and fitness studios
A free trial or discounted membership lets residents try your gym before committing.
Banks and credit unions
New residents often want a nearby bank. Local institutions can mail account offers built around everyday needs.
Insurance agencies
A change of address prompts a review of home or renters insurance, auto coverage and other policies. A quote or policy review gives new residents a reason to compare.
Mortgage and real estate professionals
Recent movers who are renting may be ready to buy.
Targeting, Local and Online Delivery Options
Want to reach people who have recently moved to a particular area? You can narrow your new mover list by location and move date, then choose from the available household details. Whether you want to reach nearby residents or households across several cities, these options help you focus your mailing.
Location
Choose a state, county, city, ZIP code or radius around a specific address.
Move date
Reach households that moved within a chosen period, such as the past 30, 60 or 90 days, depending on available data.
Household details
Use available information, such as age, household income, presence of children or home value, to narrow your list.
Homeownership
Filter to households that own their new home, or include renters.
Delivery schedule
Order a list for a single mailing or arrange recurring deliveries as new records become available.
Online and digital delivery
Receive your list as a CSV or Excel file.
Instead of mailing every household in an area, you focus on the locations and household characteristics that matter most to your business.
Data Sources and Compliance
Where the data comes from
Our records come from multi-sourced data updated daily. We remove duplicate entries and reverify addresses before delivering your list.
Mail records are suppressed against [opt-out lists].
What you’re responsible for
Phone numbers are not scrubbed against the National Do Not Call Registry or state Do Not Call lists. If you plan to call or text, you are responsible for scrubbing them and for any consent required.
Commercial email must include an opt-out in every message under CAN-SPAM.
Compliance still depends on how you use the data, so confirm your own obligations before launching.
Pricing and How to Buy a New Mover List
You don’t need to launch a massive campaign to see what new mover marketing can do. Choose the area you want to cover, decide how recently people should have moved, and estimate how many households you can reach.
Buy a New Mover List Once or Get a Recurring Subscription
Planning a single mailer or seasonal promotion? A one-time order fits. If reaching new residents is part of your ongoing strategy, a subscription provides fresh records on a recurring schedule, so you are not relying on the same audience month after month.
Pricing starts at 3¢ per record. Adding a phone number or email address is 1¢ more per record. Mailing with both phone and email is 5¢ per record. Your final quote depends on location, quantity and filters.
Our minimum order is $199.
CSV or Excel.
One-time orders suit individual campaigns. Monthly or quarterly deliveries help maintain a steady flow of new prospects.
Not sure how many records you need? Start with your service area and how many households you can realistically contact. A focused mailing helps you avoid ordering more records than you can reach.
Ready to purchase a new mover list? We’ll find the right fit.
New Movers vs. Homeowner Data
A recent move doesn’t always mean a home purchase. New mover data covers people who have changed addresses, whether they rent or own. Homeowner data covers property owners more broadly, while new homeowner data focuses on people who recently purchased a property.
The right audience depends on whom you want to reach:
Already Have New Mover Records? Enrich Them
If you already have a list of recent movers, we can append additional details to it.
How It Works: Ordering Your New Mover List
Tell us who you want to reach.
Start with the areas you serve, how recently people should have moved, and the type of households you want to target.
Get a quote that fits your campaign.
We send a quote with record count, pricing and delivery options, usually within a couple of hours.
Receive your list, ready for your next step.
Get your list as a CSV or Excel file, ready for your direct mail campaign.
Put your offer to work.
Mail while the move is still recent. Keep the message simple, mention the neighborhood, and make the next step easy with a phone number, a QR code or a redemption deadline.
You don’t have to figure out every detail at once. Start with your target area and campaign goal, then build from there.
Frequently Asked Questions
What’s the difference between a new mover list, a new mover database and new mover data?
They refer to the same underlying records. A database is the full pool, and a list is the set you select from it for a mailing. Our new mover lists, databases and data files all draw on the same multi-sourced records.
Can I get a local new mover list for a specific city or ZIP code?
Yes. You can narrow your list by city, ZIP code, county, state or a radius around a specific location, so your campaign stays focused on the areas your business serves.
Can I get a digital or online new mover list?
Yes. We deliver your list digitally as a CSV or Excel file, so it fits your marketing workflow.
Does a new mover list include renters or only people who own their new homes?
Both. Our new mover list includes renters and owners, and you can filter to owners only.
Should I buy a new mover list once or get a subscription?
Buy once for a specific promotion or campaign. Subscribe if you regularly want to reach newly relocated households as new records become available. The right choice depends on your budget, how often you mail and your audience size. To get started, request a quote with your target area and move-date range.
How much does a new mover list cost?
Mailing records are 3¢ each. Adding a phone number or an email address is 1¢ more per record, so mailing with both phone and email is 5¢ per record. Request a quote with your target area and move-date range to see your total.
Is there a minimum order for a new mover list?
Our minimum order is $199.
Is new mover data compliant for direct mail, phone and email marketing?
Direct mail, calling and texting, and commercial email are each governed by different rules. Our phone numbers are not scrubbed against the National Do Not Call Registry or state lists, so you are responsible for scrubbing them and for any consent required before you call or text. Commercial email must follow CAN-SPAM, including an opt-out in every message. Compliance still depends on how you use the data, including state privacy laws such as the CCPA for California residents, so confirm your own obligations before launching.
Related Mailing Lists
Reach People Who Have Recently Moved
Moving brings new needs, from finding internet service and insurance to choosing local businesses and home services. A new mover mailing list introduces your business to people who are just settling into a new home.
Request a quote, and we’ll usually get back to you within a couple of hours.
