Deliverable emails are simply marked as deliverable. The only email flags where email deliverability is not determined are catch-alls and unknowns. We pride ourselves on having the lowest catch-all/unknown percentage in the industry but most files will have a small percentage. Please contact one of our email specialists for guidance on sending catch-all’s and unknown emails.
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We use a proprietary multi-layered process utilizing both hygiene and verification scans. A large part of our process involves identifying threats to your sender score such as spam traps, bots, hard bounces, complainers and more.
Continual email verification and monitoring is critical in protecting your emails sending reputation, IP/domain reputation, and greatly increases your email deliverability rate.
We recommend verifying all new emails via our API (same cost) before they enter your database. The for the records already in your database we recommend at least a quarterly scrub if not sooner depending on how many records are in your system and how often you notice a dip in sender score and overall email deliverability.
Yes but this is just 1 part of our process.