Build mailing lists by property ownership and location, with options to add phone numbers and demographic details where available.
Homeowner Data
Reach the Right Homeowners With Targeted Data — from 2¢ per record.
Reach property owners in your target market with homeowner data from The Data Group. Whether you’re in real estate, mortgage lending, insurance or home services, our home owner data lets you build mailing lists by property ownership and location, with options to add phone numbers and demographic details where available.
Planning a local mailing or a larger campaign? Request an instant report and quote to see your record count and price before you order—no surprises.
Our homeowner data covers almost 200 million residential properties across the United States.
Compiled from public property records and updated weekly, with CASS and NCOA processing.
Filter by geography, property, ownership and financial details, and demographics.
Get your instant report & quote
See your count and price first. Pay only for the records you order.
Minimum order $199 · Excel, CSV or PDF delivery.
Simple, Transparent Pricing
Pay for the records you order.
Prices are per record. Minimum order: $199.
Excel or CSV
Sort and organize records for your campaign.
Review or share records.
Fast turnaround
Most orders are delivered same day.
What’s Included in Homeowner Data Lists
Each record in our home owner data lists combines owner and property details to help you identify households within your selected geographic area.
Core owner and property fields
Each record includes the essentials you need to mail, match and segment your audience:
- Owner name
- Property address
- Detailed property information (over 50 selects to choose from)
- Consumer demographics
- City
- County
- State
- ZIP code
Add phone and emails
Want to reach homeowners beyond the mailbox? Enrich your real estate homeowner data with phone numbers and verified emails, run multichannel campaigns and target more precisely.
Compiled from public records
We compile our homeowner data from public property records, such as county deed, recorder and tax assessor records and is updated weekly. Records are standardized and checked for duplicates before they reach your list. All of our data goes through CASS and NCOA processing.
Property details come from those public records. Because each county and state makes different records public, available fields and record coverage vary by area and by the criteria you select.
Our data is intended for lawful marketing use.
Homeowner Mailing Lists
Plan direct-mail campaigns around the areas and property owners most relevant to your business. Our home owner mail list supports local prospecting, service-area outreach and regional campaigns. Build a home owner mailing list around your target geography to support focused, address-based outreach.
Homeowner list by address
Need addresses in a particular area? A homeowner mail list by address narrows your mailing to your preferred location. Radius and Multi-Radius targeting available.
Who Uses Homeowner Lists?
Homeowner data helps businesses reach households that own their homes. Here’s how different industries put it to work.
Real estate
Agents, brokers and investors use homeowner lists to farm neighborhoods, promote listings and reach owners who may be ready to sell. Filter by home value, year built and equity, or include absentee owners and landlords with a property owner list.
Mortgage
Lenders and brokers use homeowner lists to reach owners who may be interested in refinancing, home equity products or other mortgage offers, using home value and equity selects.
Insurance
Agencies use homeowner lists to reach households that need homeowners insurance, umbrella coverage, home warranties and bundled auto policies. Home value and year built help match the offer to the property.
Home services
Roofing, HVAC, landscaping, pest control, remodeling and solar companies use homeowner lists to reach owners in their service area by ZIP code or radius. Property selects such as year built, home value and property type help narrow the list to the best prospects.
Targeting and Selects: Narrow Your List to the Right Homeowners
A homeowner list is about more than just geography. The right selection criteria depend on your campaign goals. Home services companies might focus on property type and location, while real estate or mortgage businesses may need different property or ownership details. The Data Group helps you explore targeting options to shape your list around your audience.
Property Owner List vs. Homeowner List
Targeting options depend on the property data. Where available, owner-occupancy filters help you focus on people living in their own properties or include non-owner-occupied properties to reach landlords and investors.
People who live in the homes they own.
Can also include landlords and investors who own properties they do not live in, depending on the available data and selection criteria.
Reaching owner-occupied households.
Connecting with landlords, investors and absentee owners.
Property Data for List Brokers & Bulk Licensing
Need homeowner and property records in large quantities? The Data Group provides homeowner data for marketing list brokers, agencies and data resellers who need records for client campaigns, building audiences or data enrichment. Our property data supports bulk licensing and large marketing projects.
Bulk property data lists and licensing
Bulk licensing terms and pricing depend on record volume and intended use. Share your expected volume and requirements with our team to discuss applicable rates and minimum order thresholds.
Property data append and enrichment
Already have a customer or prospect file? Our property data append services match your records against available homeowner and property data to fill in missing details and support more precise audience segmentation.
Data partnerships for brokers and resellers
Looking to expand your data offerings? Contact our team to discuss potential reseller or broker partnerships, volume-based rates, licensing terms and property data solutions that align with your clients’ needs.
Let’s talk about your data needs
Share your volume and use case, and our team will build a custom plan.
Looking for new homeowner data?
For campaigns focused specifically on recent home purchases, explore our New Homeowner Data page. This service is designed for a more time-specific audience than general homeowner data lists.
How Our Ordering Process Works
Go from target audience to ready-to-mail list in a few steps.
Choose your audience.
Select your location and add any targeting selects, such as home value, property type or demographics.
See your count and price.
Request your Instant Report & Quote to see your record count and pricing upfront, so you know what you’re getting before you commit.
Place your order.
Purchase the records you need based on the selected criteria and confirmed pricing.
Receive your list.
Download your homeowner list in Excel or CSV.
Frequently Asked Questions
How many homeowners are in my area, and how big is your database?
Our homeowner data covers almost 200 million residential properties across the United States. To see how many homeowners are in your target area, request an Instant Report & Quote for your location and criteria, and you’ll see a record count and price before you buy anything.
What’s the difference between a homeowner list and a property owner list?
A homeowner list focuses on people who live in properties they own, while a property owner list may also include landlords and investors who own properties they do not occupy. Available owner-occupancy filters depend on the data.
Can I order a homeowner list by a specific address or radius?
Yes. You can order a homeowner list by address and reach the households around a specific property, such as a new listing, job site or storefront. Choose a radius that matches the size of your campaign.
Do you offer bulk data licensing or data append services?
Yes. Bulk property data licensing is available with volume-based pricing and custom terms, depending on record volume and intended use. Our property data append service matches your existing customer or prospect file against our homeowner and property data to fill in missing details.
Is there a minimum order?
Our minimum order is $199. Contact our team if you need help choosing an order size for your campaign.
How accurate is the data, and how often is it updated?
We compile our homeowner data from public property records and update it weekly. Coverage and available fields vary by area and by the criteria you select.
Do list brokers or agencies get special pricing?
Yes. Volume-based pricing is available for brokers, agencies and resellers. Share your expected volume and use case with our team, and we’ll quote terms for your project.
Related Mailing Lists
Buy Homeowner Data and Start Reaching the Right Households
Choose homeowner records based on your campaign requirements, geographic coverage and available targeting options. Request your Instant Report & Quote to review your record count and pricing, then select the list that fits your needs.
Need larger record volumes, data enrichment or custom licensing? Contact our sales team to discuss your requirements.
