Automotive Mailing Lists & Email Lists
Automotive mailing lists starting at just $0.03 per record
We provide the data you need to narrow your list by make, model, year, location, income, age and other available criteria — so dealerships, repair shops, insurance companies, warranty providers and aftermarket businesses spend less time sorting through broad lists and more time reaching the customers they want to reach.
Over 180 million records
Automotive data covering consumers across all 50 states.
Complete vehicle information
Year, make, and model details for more precise targeting.
VIN and trade-in data
Vehicle identification and available trade-in value information.
Get a free automotive count
Tell us what you’re looking for, and we’ll check the available records and provide a quote based on your selections.
No cost, no obligation, no contract.
What’s included in our automotive mailing lists
Our automotive database gives you detailed vehicle and consumer information across all 50 states, with millions of new records added each month.
Over 180 million records
Automotive data covering consumers across all 50 states.
Complete vehicle information
Year, make, and model details for more precise targeting.
VIN and trade-in data
Vehicle identification and available trade-in value information.
New mover data
Millions of new mover records added each month to help keep address information current.
Consumer and geographic data
Name, address, demographics, and location information.
Shelby-compliant data
Automotive information provided in accordance with applicable privacy requirements.
Car owner mailing list for more targeted outreach
Our car owners mailing list lets you find drivers based on the vehicles they own and where they live. A dealership might use the list to find people who own a competing make or an older model. A repair shop, tire shop, insurance agent, or aftermarket company can use the same type of data to reach households in a particular area.
You can choose from available fields such as:
Sample fields shown. Actual fields vary by selects.
Whether you’re searching for an automobile owner marketing list by make and model, or a broader consumer file, we help you build the list that fits your campaign.
Automotive email lists to grow your customer base
Reach car and truck owners by email using the same vehicle, consumer, and geographic criteria available for your other marketing.
The same selects as postal
Dealerships, repair shops, insurance companies, warranty providers and aftermarket businesses can target prospects by make, model, year, location, age, income and other available information.
Digital, or paired with mail
Use email data for digital campaigns, retargeting, customer acquisition and other online marketing. Pair it with direct mail when you want omni-channel campaigns to reach buyers.
Opt-in and verified
All email addresses in our automotive lists are opt-in and verified in real-time for deliverability.
Pay only for the records you need
Why pay for a broad audience when you only need specific consumers? Our automotive mailing lists start at just $0.03 per record, or add phone for $0.01 per record or verified emails for $0.02 per email.
Choose the vehicle, consumer, and geographic criteria you need, and order only the records that fit your list.
Volume Pricing Available
Larger orders may qualify for lower per-record pricing. Contact us about pricing for the size of list you’re looking for.
Custom and Bulk Lists Available
Looking for a specific combination of vehicle and consumer data? Contact us about custom list options and bulk pricing.
Get a Free Automotive Count
Tell us what you’re looking for, and we’ll check the available records and provide a quote based on your selections.
Your best marketing starts with better customer data
A name and address give you a starting point. Vehicle information gives you more to work with. Look for owners of a particular make, model, or model year, then narrow the list by location, age, household income, and other available information.
Our automotive database includes over 180 million vehicle and consumer records nationwide, refreshed monthly to reflect new buyers, ownership changes, and updated contact information.
Consumer Data
- Full Name
- Mailing Address
- Age
- Household Income
- Gender
- Homeowner Status
- Marital Status
- Household Size
- Education
- Occupation
Vehicle Data
- Make
- Model
- Model Year
- Vehicle Class
- Vehicle Type
- Vehicle Age
- Fuel Type
- Ownership Status
- VIN*
- Purchase / Ownership Date*
Geographic Data
- ZIP Code
- ZIP+4
- City
- State
- County
- DMA
- Radius
- Neighborhood
- Address
- Census Tract
*Available fields and targeting options may vary by audience, some restrictions apply.
Our automotive data is multi-sourced, including auto insurance records, service histories, lien information, and consumer surveys. Depending on the list, available records can include vehicle, consumer, purchase, ownership, and geographic information.
Automotive data append for your existing customer records
Already have a customer or prospect list? Add available vehicle information to the records you already have instead of starting with a new list. Our automotive data append service enriches your existing records with available vehicle information, giving you deeper insight into the consumers already in your database.
Depending on the records and available data, we can append details such as:
- Vehicle make
- Model
- Model year
- VIN
- Vehicle type
- Ownership information
Use our automotive data append to:
- Add vehicle information to an existing customer or prospect file
- Identify the make, model, and year of vehicles associated with your records
- Segment customers based on vehicle ownership and characteristics
- Support more targeted direct mail, email, and multichannel campaigns
- Improve customer insights without replacing your existing database
Match rates depend on the quality and completeness of your source file and the data available for matching. Contact us to discuss your file and available automotive enrichment options.
Who uses automotive mailing lists?
Auto dealerships
- Connect with owners of specific makes and models.
- Find potential buyers for new vehicles, trade-ins, and dealership offers.
Auto repair & service
- Use vehicle and location data to find owners in your service area.
- Promote maintenance, repairs, inspections, and seasonal services.
Insurance companies
- Find consumers based on vehicle and household information.
- Build prospect lists for auto insurance campaigns.
Warranty companies
- Target owners of eligible vehicles with extended warranty and protection offers.
Aftermarket parts & accessories
- Reach owners of specific vehicle types with parts, accessories, upgrades, and other products made for their vehicles.
Auto lenders
- Identify potential borrowers using available vehicle and demographic data.
FAQs
How many car owners are there in the USA?
There were about 298 million registered motor vehicles in the U.S. in 2024, according to the Federal Highway Administration. This includes cars, pickups and large trucks, buses, and motorcycles, so the number of individual car owners is different.
Can I target owners by make, model, and year?
Yes. Automotive mailing lists can be filtered by available vehicle information such as make, model, and model year, along with consumer and geographic criteria. The specific selections available depend on the list you need.
Is the data CASS-certified or NCOA processed?
We can process our mailing data using industry-standard postal hygiene services, including CASS certification and NCOA processing, where applicable. Contact us about the specific processing included with the automotive list you’re ordering.
What’s the difference between a mailing list and a data append?
A mailing list gives you new records to use for prospecting. A data append starts with a customer or prospect file you already have and adds available information to those existing records, such as vehicle make, model, year, or VIN.
How is automotive data compliant with privacy laws?
The Data Group compiles your automotive data exclusively from non-DMV (Department of Motor Vehicles) sources, such as auto insurance carriers, extended warranty providers, service center records, and opt-in consumer surveys. We collect and maintain every record in accordance with applicable state and federal privacy standards, including the Driver’s Privacy Protection Act and the Shelby Amendment.
Is The Data Group’s automotive mailing data current and accurate?
Yes. We refresh our automotive files monthly, and records go through NCOA processing, deliverability scoring, and deduplication before delivery. Typical deliverability rates are over 99.5%.
Ready to build your automotive mailing list?
Tell us what you’re looking for, and we’ll check the available records, provide a free count, and give you a quote based on your selections.
Whether you need car owners by make and model, consumers in a specific area, or a larger automotive audience, we’re here to help you find the data you need.
Or call us at +1 (800) 262-5609.
We’re happy to help you build the right list.
