Reach consumers whose home purchase was recorded within the last week, by area, purchase date and home value.
New Homeowner Mailing & Email Lists
Reach Recent Homebuyers With Targeted Mailing and Email Lists
Buying a home often brings a new set of decisions, from furnishing rooms and upgrading appliances to reviewing insurance coverage, hiring contractors, or installing home security. For businesses offering these products and services, reaching recent buyers means connecting when home-related needs are emerging.
The Data Group’s new homeowner data identifies consumers whose home purchase was recorded within the last week, so you can market home furnishings, appliances, insurance, remodeling, landscaping, home security, and other home-related products and services to buyers who have just moved in.
Choose a new homeowner mailing list for direct mail or a new homeowner email list for digital outreach, with geographic targeting and other selects to match your campaign. We build every list around your target area, record volume, and delivery format.
Compiled from public property transfer records, updated weekly and processed through CASS and NCOA.
Every email address is verified in real time before delivery.
Files are delivered the same day, typically within a couple of hours.
Get your instant report & quote
See your record count and price first. Pay only for the records you order.
Minimum order $199 · CSV or Excel delivery.
What Is New Homeowner Data?
New homeowner data is a record of recent property buyers, built from public records. Each record includes the owner’s name and property address. Our new homeowner records are compiled from public property transfer records, such as county deed and recorder records, updated weekly and processed through CASS and NCOA before delivery. Purchase date, mortgage amount, lender, loan type, and home value are available as selects.
[Availability column needs resolving — every row currently reads “Included, Select, or Add-on”]
New Homeowner Mailing Lists
Reach prospective customers in the markets where you do business. The Data Group’s new homeowner mailing lists help you identify recent property buyers for direct mail campaigns promoting furniture, appliances, insurance, renovation services, landscaping, and home security.
Define your geographic coverage and required record volume, then use the available purchase-date and property-related selects to refine your audience. This helps you plan campaign coverage and allocate your mailing budget.
Order a new homeowner list by area
Focus your campaign on the locations that matter to your business. A new home owner list lets you reach recent buyers in your target ZIP codes, cities, counties, or states, whether you serve one local market or a broader region.
Pay only for the records you order. Add phone or email for just 1¢ more per record.
Prices are per record. Minimum order: $199.
Delivery formats and turnaround
Your new home owner mail list is delivered in CSV or Excel ready for your mailing house or your own mail run. Same-day turnaround on all lists.
Tell us your area, volume, and format
And we’ll quote your new home owner mailing list.
New Homeowner Email Lists
Use email to introduce relevant products and services to prospective customers following a property purchase. A new homeowner email list can support campaigns promoting insurance, home improvement, furniture, appliances, and other offers aligned with your audience.
Choose your email audience by area
Select your email audience by ZIP code, city, county, state, or radius. Your new homeowner email list uses the same purchase-date window and selects as your mailing list.
Email data availability
Email addresses are added to your selected records for an additional 1¢ per record. We verify every email address in real time, ensuring over 99.5% deliverable emails, a level of verification most competitors don’t offer. Pricing for each option is listed below.
Email addresses are an add-on to your mailing records. Mailing-only records start at 3¢ per record, and adding email is 1¢ more per record.
Minimum order: $199.
Email verification and compliance
Every email address is validated for syntax, domain, and deliverability before delivery. Validation improves list quality but can’t guarantee inbox placement, engagement, or campaign results.
Commercial email must comply with the CAN-SPAM Act, which requires accurate sender information, non-deceptive subject lines, a valid physical postal address, a clear opt-out, and timely opt-out handling.
Customers are solely responsible for their own use of the data and for complying with all applicable laws and regulations, including CAN-SPAM, TCPA and Do Not Call rules, and state data privacy laws such as CCPA/CPRA. We make no representation that any particular use of the data is lawful.
Ready to reach recent buyers by email?
How Fresh Is the Data?
Timing matters when your campaign focuses on recent property purchases. Our records are updated weekly from public property transfer records, so you can reach buyers soon after their purchase is recorded.
Back-dated targeting
Back-dated targeting lets you select records within a defined period before your campaign. Select buyers by purchase window: the past week, 30, 60 or 90 days, based on the recording date.
Target New Homeowners With Available Data Selects
Narrow your list with the selects below to reach the right buyers.
For example, a remodeler targets buyers in its service area while an insurer targets by home value and mortgage amount.
Not sure which selects fit?
New Homeowners vs. All Homeowners and New Movers
Choosing the right list starts with the trigger you want to reach. New homeowners are people whose purchase was recently recorded, which suits campaigns tied to a new home. A broader audience covers owners regardless of when they bought. Recent movers are people who changed addresses, and can include renters and owners who did not purchase.
Owners regardless of purchase date
Need a different audience? Explore our homeowner lists.
People who recently changed addresses
Including renters. Explore our new mover lists.
How to Order Our New Homeowner Data
Define your audience
Specify your geography, record volume, and purchase-date range.
Choose your delivery format
Select a new homeowner mailing list for direct mail or an email list for digital campaigns, subject to available data options.
Review your quote
Confirm pricing, minimum order requirements, available selects, included fields, and delivery format before placing your order.
Place your order
Approve the quote and we deliver your file the same day, typically within a couple of hours.
Frequently Asked Questions
What’s the difference between a new homeowner mailing list and a new homeowner email list?
A new homeowner mailing list provides postal addresses for direct mail campaigns, while a new homeowner email list provides email addresses for digital outreach. Email addresses can be added to any mailing record for 1¢ more per record.
How is a new homeowner defined?
A new homeowner is someone whose home purchase was recorded in the last 90 days. You can narrow this to the past week, 30 days or 60 days.
Can I order a new homeowner list for a specific area or address?
Yes. Whether you order a new home owner list for one ZIP code or a whole state, you can select by ZIP code, city, county, state, or radius.
Can I get postal and email addresses on the same list?
Yes. You can add email addresses to your new homeowner mailing list, so each file pairs the owner’s name and property address with an email address wherever one is available. Adding email is 1¢ more per record.
Can I receive recurring weekly or monthly data feeds?
Yes. We offer both weekly and monthly recurring data feeds. Our data is updated weekly, so every feed includes the newest recorded purchases. Contact us for pricing.
How is a new homeowner list different from a list of all owners or recent movers?
A new homeowner list focuses on recent property purchasers. Our homeowner lists cover owners regardless of purchase date, while our new mover lists include people who have recently changed addresses, including renters.
Is there a minimum order?
Our minimum order is $199.
Ready to Reach New Homeowners in Your Market?
Tell us which buyers you want to reach and where you plan to market. We’ll send your record count and quote for a new homeowner mailing list or new homeowner email list that fits your campaign, typically within a couple of hours.
